Lifestyle is a collection containing individual habits and behaviors with a level of interest identified by each field. Values range from 0 (least interested) through 9 (most interested).

When searching with LifeStyle fields, the value passed in specifies a minimum value you want to find. For example, specifying a value of 6 will find people ranging from 6 to 9.

The LifeStyle object can be returned as part of a person object when specifying the 'LifeStyle' resource type.

Field Name Description
AmericanHistory Level of interest in American History.
ApparelAccessories Level of interest in Apparel - Accessories.
ApparelChildren Level of interest in Children's Apparel.
ApparelGeneral Level of interest in all Apparel Categories - includes accessories, kids, men, men fashion, women's, women fashions.
ApparelMens Level of interest in Men's Apparel.
ApparelStylishMens Level of interest in Men's Fashions.
ApparelStylishWomens Level of interest in stylish apparel - women.
ApparelWomens Level of interest in Women's Fashions.
BargainSeeker Level of interest in Discount Shopping, uses coupons.
BeautyCosmetics Level of interest in Beauty and Cosmetic products.
BibleDevotional Level of interest in Bible/Devotional.
BookBuyers Level of interest in buying Published Books.
BooksAndMagazines Level of interest in Publications (books and magazines).
BooksFiction Level of interest in Fiction Books.
BooksNonfiction Level of interest in Nonfiction Books.
BooksScienceFiction Level of interest in Science Fiction Books.
BusinessItems Level of interest in purchasing items used in a business i.e.. office supplies, checks etc.
CatalogShopper Level of interest in Catalogs and Purchases.
CharitableDonor Level of interest in Donating to charities.
ChildAndFamilyProducts Level of interest in Family/child oriented magazines, products etc.
Collectibles Level of interest in collectibles.
CollegeProducts Level of interest in Loyalty/Affinity with a college, may put on checks, purchase college related items.
ComicBookReaders Level of interest in Humor/Comics.
CookingGeneral Level of interest in cooking.
CookingGourmetFoodAndWine Level of interest in Gourmet Foods and Wine cooking.
CraftsCrochet Level of interest in Crochet crafts.
CraftsGeneral Level of interest in all Crafts Categories - includes crochet, knit, needlepoint, quilt, sewing.
CraftsHobbiesScrapbooksAndModels Level of interest in hobby - scrapbooks, models.
CraftsKnitting Level of interest in knitting.
CraftsNeedlepoint Level of interest in needlepoint.
CraftsQuilting Level of interest in quilting.
CraftsSewing Level of interest in sewing.
CreditCardUser Level of interest in credit card use.
CulturalArts Level of interest in culture/arts i.e., antiques, opera's and events.
CurrentEvents Level of interest in purchasing magazines that come out on a regular basis and bring most current news related items.
DoItYourself Level of interest in do-it-yourself projects.
Gambling Level of interest in casino's (excludes sweepstakes).
Games Level of interest in games.
GiftGiver Level of interest in sending gifts from gift catalogs/sends magazine subscriptions as a gift - excludes donors to charitable organizations.
HealthDietAndWeightLoss Level of interest in diet (losing weight).
HealthFitness Level of interest in Health (Fitness & Exercise).
HealthGeneralAndExercise Level of interest in General Health - includes Diet and Fitness.
History Level of interest in history.
HomeDecoratingAndFurnishing Level of interest in home decorating and furnishing.
HomeOfficeProducts Level of interest in home office products.
Inspirational Level of interest in inspirational.
InternetBuyer Level of interest in internet buying (purchases on the internet).
InvestmentsAndFinance Level of interest in Personal Finance Investments and money type magazines.
MagazineSubscribers Level of interest in magazine subscriptions.
MoneymakingOpportunities Level of interest in money making opportunities (get rich quick).
MotorVehicleAutomotiveEnthusiast Automobile enthusiast.
MotorVehicleAutoRacingEnthusiast Auto racing enthusiast.
MotorVehicleMotorcycleEnthusiast Motorcycle enthusiast.
MotorVehicleTruckEnthusiast Truck enthusiast.
OutdoorsBoatingAndSailing Level of interest in boating and sailing.
OutdoorsCampingAndHiking Level of interest in camping and hiking.
OutdoorsFishing Level of interest in fishing.
OutdoorsGardening Level of interest in gardening / flowers.
OutdoorsHunting Level of interest in hunting.
OutdoorsSports Level of interest in Outdoors - includes boating & sailing, camping, hunting, hiking, & fishing.
PersonalizedProductsMonograms Level of interest in Personalized products - monograms etc.
PetsCats Level of interest in pets - cats.
PetsDogs Level of interest in pets - dogs.
PetsGeneral Level of interest in pets.
PetsHorses Level of interest in pets - horses.
PhotographyEnthusiast Level of interest in Photography - includes photo processing.
PoliticallyConservative Level of interest in conservative politics.
PoliticallyLiberal Level of interest in liberal politics.
RuralFarmProducts Level of interest in rural/farm products.
Science Level of interest in Science - Physics, etc.
SeniorProducts Level of interest in buying non-age related Senior products.
SportsBaseball Level of interest in baseball.
SportsBasketball Level of interest in basketball.
SportsFootball Level of interest in football.
SportsGeneral Level of interest in sports - includes baseball, basketball, football, golf, hockey, soccer, tennis etc.
SportsGolf Level of interest in golf.
SportsHockey Level of interest in hockey.
SportsSkiing Level of interest in skiing.
SportsSoccer Level of interest in soccer.
SportsTennis Level of interest in tennis.
Stationary Level of interest in writing, stationery and related products.
Sweepstakes Level of interest in sweepstakes offers.
TechnologyAudioAndMusic Level of interest in audio and music.
TechnologyComputers Level of interest in computers.
TechnologyElectronics Level of interest in non audio/visual - plug-in electronics..
TechnologyHighTechEnthusiast Level of interest in cutting edge and new gadgets (early adopters of new gadgets).
TechnologyInternetAccess Level of interest in internet access.
TechnologyInternetUser Level of interest in internet - includes access and buyers.
TechnologyTVMoviesVideo Level of interest in entertainment, movies, etc.
TobaccoUser Level of interest in tobacco products.
TravelAviation Level of interest in anything to do with real Aviation - not model planes.
TravelCruises Level of interest in travel - cruises.
TravelGeneral Level of interest in any kind Travel - includes cruises, RV, US.
TravelOceanBeaches Level of interest in the coast - Magazines - products (lighthouses on checks etc).
TravelRecreationalVehicle Level of interest in Travel in Recreational Vehicles.
TravelUnitedStates Level of interest in travel in the United States.
WildBirds Level of interest in Bird Watching (not pet related).
WildlifeAndEnvironmentDonor Level of interest in donations to wildlife groups (does not include birds or outdoors).